Girls open the wardrobe is like this:
The color is too dark ... ... Well ... ... That exaggeration, Ah, the good old style ... ... Pick pick pick after an hour trying different mix, was still wearing the most "normal" clothes away.
Have lamented the absence of suitable clothes to go out. Bought so many clothes, often "Pro" can have a few?
What is a woman "never missing a dress", is the lack of a better way of dressing?
When the shared economic wind blowing, Liu Mengyuan founded women's fashion month App clothes two or three (formerly known as long), began experimenting with shared closet, with monthly lease, share clean clothes fashion, with more women.
About the same time, this sea of blue players, Goddess, beauty rent, clothing dream and clothes have entered the market. According to statistics from it Orange, the player a total of 12 currently online, there have also been new entrants.
In China has been a tepid clothing rental, do you really need the coming of spring?
Fashion media to create "light luxury wardrobe"
And European and American countries compared, dress rentals in China has been tepid.
United States 2009 the line's flagship high-end dress rentals Rent The Runway has been completed d round of financing, the main service lease United States LE TOTE and Japan AIR CLOSET does to life.
But in China, sharing economy, hungry, and drops rapidly, but basic necessities "dressing" was a "long-standing". Of American network launched in 2013, a year after burning millions disappeared.
By 2016, sharing the economic wind is blowin
g up, clothes more than two or three, clothes dream, Goddess costume rentals platform have been financed, this niche market was rekindled.
Liu Mengyuan clothes two or three founders graduated, before founding clothes two or three, for 12 years the fashion media. Branches in Bazaar TV media, inauguration, several fashion week judges, also worked in the travel channel was founded and the production of the 1th fashion.
Venture's original intention was to "do nothing is more grounded." In the eyes of Liu Mengyuan, dresses star looking for a designer to take the important occasion, it is a usual thing. She found that, for the average person, but it is difficult.
In July 2015, high-end dresses long lease was born with an "enduring and material resources" means. But after a few months of operation, Liu Mengyuan found that China's lack of party culture, top dress with a very low frequency. Dress size and shape requirements, try is important, cannot form a scale effect, enough of the Internet.
Liu Mengyuan began seeking transformation, long was renamed "clothes two or three" main service lease, as a "light luxury wardrobe" clothes hanger premium an average of 1500 Yuan. Age of target population is 22-35 in first-tier cities of white-collar women. Their beauty, acceptance of something high and Office scenes, and they need to have a different image to show up.
Users only need to pay 499 Yuan per month as a member's clothes can be an unlimited number of times on the platform and the style to wear. Every time that a user can select three dresses, express door-to-door clothes new clothes will be sent to.
Improved rent rate, avoid clothing "sleep"
Clothes have a life cycle, in order to cover costs, improved rent rate, in a limited period of time to maximize commercial value of clothes, rather than having clothes lying sleeping in the warehouse.
Method is personalization. On the platform each time a user clicks, every stay, each tiny movement can be recorded, to predict user preferences, do targeted recommendations, ensure that users in the shortest possible time, seeing her favorite clothes.
The second method is operating. Clothes two or three combination of hot looks and KOL try recommended to strengthen interaction with the user. For example, on April 14, sounds like "give it a try" clothes were held two or three "fitting day" invite Liu Yifei, He Sui, Jiang Yi yan, fashion anchor Linda, as well as fashionistas Fil white buyers become clothes two or three stars. In Beijing too the Inguri, new Zhongguancun Department Store allows users to experience try and Sun weibo, online and offline synchronization.
Rental rate right? Liu Mengyuan said users once a week clothes is most appropriate, both to ensure that clothes do not lay sleeping in the warehouse, and does not consume too much of cleaning and logistics costs.
How cycling clothes clean?
Clothing is two or three forms of cooperation with a third party, by professional team of laundry care. Laundry process strictly following the material and color standards for cleaning and disinfection and washing. Before and after room has a dedicated staff to carry out inspection to ensure cleanliness of the clothes and appearance.
Next: make fashion big data platform
Clothing clothes on two or three from three sources: a team in the four major fashion weeks are buying direct elections, ordering; the second is collaboration with brands, sell rent, share rental profits; the third is for niche designer brand, "exclusive" form to get samples to help them promote and achieve win-win.
Liu Mengyuan envisaged, as the number of users and scale up to a certain extent, the clothes two or three is going to be a big data platform on fashion. Here there are the most real user preference data, is efficient channel for connecting brands, designers and users.
At present, apart from Beijing, clothes two or three in the country's 25 cities in one or two line began trial operation. North and South of the different seasons, temperature, clothes are no longer divided into spring and summer, and in autumn and winter, but four seasons.
Clothes two or three most recent online purchase feature, like user can be bought directly at a discounted price. For the season, and appearance is not good clothes, Custo Barcelona clothes two or three possible time directly or in the form of public donations.
At present, the clothes two or three have finished A+ round, IDG capital, the investor actually Fund, clean capital, GSR, the amount of millions of dollars. Last year, the clothes two or three from the GSR and the drops travel angels gang millions of dollars of a round of financing.
Creating ABC
A, who are they?
Liu Mengyuan, graduated, senior fashion media. Worked for the media, the Harper's Bazaar under the fashion group of TV, founder of the 1th fashion travel channel, many times in China, Shanghai international fashion week fashion week served as judges.
B, what are they doing?
Clothes two or three (formerly known as long) is a lightweight luxury and fashion monthly leasing share platform, dominated by daily clothing rental, clothes hanging price is 1500 Yuan on average. Age of target population is 22-30 in first-tier cities of white-collar women. Users only need to pay 499 Yuan per month as a member, tens of thousands of pieces of clothing can be an unlimited number of times on the platform (optional 3-piece at a time) and the style of wearing, distribution-free, no-clean, and buy.
C, investors say?
After the youths lifestyle change is a very clear trend, they weakened the absolute about something, pursue experience essential and cost-effective. We studied women consumer psychology and consumer behavior, think some women's well-being comes from a wide variety of styles and brands of clothes, including wear and not too worn, but this is an act of very willful and not high cost performance. Clothes two or three of the concept is that a dress with flower money to an infinite number of clothes you can wear, I believe this will become a lifestyle for young people. Vice President of--IDG capital loujun
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